Turn community signals into decisions you can act on.
Demographics, claims data, and enrollment history tell you what happened. They don't tell you why or what to do next.
AVA is Acclinate's community intelligence platform, built to help healthcare and clinical development teams close the gap between engagement and action: understand trust, barriers, needs and readiness so you know where to focus, and use NOWINCLUDED to activate on what you learn.
What Is Community Intelligence?
Community intelligence is the continuous understanding of the trust, beliefs, barriers, needs, readiness and behaviors that shape how communities engage with health opportunities, including clinical trial participation. It complements existing healthcare data rather than replacing it:
Why Diversity in Clinical Trials Still Falls Short
You may already know a participant's age, diagnosis, location and claims history. What that data can't tell you:
Most gaps in clinical trial recruitment and diversity aren't a reach problem. They're an understanding problem that traditional data sources such as claims, EHR, market research, social listening, weren't built to answer. AVA fills that gap.
If you don't understand why enrollment is stalling in a specific market, you're already behind. Teams already using community intelligence are adjusting site strategy while others are still waiting on the data to catch up.
How AVA Improves Clinical Trial Recruitment, Diversity, and Engagement
AVA brings community signals together and organizes them around the decisions healthcare and clinical development teams need to make:
See beyond the profile.
Add trust, beliefs, barriers, needs and readiness to the demographic and claims data you already have.
Understand the why.
Go beyond what happened to understand the community factors that help explain why enrollment and engagement stall.
Identify barriers earlier.
Surface where trust, awareness, access, education, or logistics may be preventing engagement from becoming action.
Know where to intervene.
Understand where to focus, and what type of engagement or site strategy may be needed.
Measure what changed.
Connect interventions to outcomes so every decision gets smarter than the last.
AVA connects directly to NOWINCLUDED so what you learn becomes what you do.
Request an AVA DemoExample
Solving a Real Clinical Trial Recruitment Barrier
You're running a Phase 3 heart failure trial in Dallas and Chicago. Enrollment is 60% in Dallas, 20% in Chicago. Both metros show similar demographics and trial awareness but the data behind most clinical trial recruitment plans can't explain a gap like this.
AVA surfaces that the real barrier in Chicago is transportation. Community members in the three ZIP codes closest to the site rely on public transit, and the nearest routes require two transfers and add up to 90 minutes each way for a single visit.
In Dallas, most participants live within a 15-minute drive of the site, and the site has already arranged rideshare vouchers for those who don't. Chicago's site hasn't.
Instead of another awareness campaign across the metro, AVA recommends a targeted fix: transportation stipends and a shuttle partnership in those three ZIP codes, before scaling recruitment spend any further in Chicago.
How AVA Works: From Community Signals to Decisions You Can Act On
AVA continuously brings community intelligence together, analyzes what may be shaping clinical trial participation and health engagement, and surfaces where your team should focus next.
One Platform, Built for Every Healthcare Decision
AVA organizes community intelligence around the decisions each team actually owns.
AVA for Clinical Development
Know where to focus before enrollment falls behind. Understand community and site conditions, barriers and readiness that affect trial engagement.
AVA for Therapeutic Area Strategy
Understand the community before you build the strategy. Explore the beliefs, needs, barriers and experiences shaping how communities engage with a therapeutic area.
AVA for Community Engagement & Health Equity
Understand what communities need and what to do about it. Turn ongoing community signals into intelligence that informs education, engagement and trust-building strategy. See where barriers exist and where intervention may make a difference.
"I don't need another dashboard telling me what happened. I need to know where enrollment is at risk, why it's happening, and what we can do about it now. AVA can connect community and site signals to enrollment velocity and give my team a clear next action - that's something I'd use every week."
Intelligence Earned With Communities, Not Bought From a Panel
AVA starts with relationships. Acclinate has spent years listening, learning and engaging with communities through NOWINCLUDED, an engaged community of 270,000+ members.
Those relationships generate context which AVA turns into a decision-ready intelligence layer.
.png)
AVA vs. Traditional Healthcare Data Sources
Traditional data remains essential, while AVA adds the community context it can't provide on its own:
Frequently Asked Questions
What is community intelligence in healthcare?
How does AVA improve diversity in clinical trials?
What is health equity?
Is AVA a clinical trial recruitment tool?
Who uses AVA?
How is AVA different from social listening or market research?
How fast do we see actionable intelligence?
Most engagements move from kickoff to first actionable community intelligence in about two weeks — fast enough to inform decisions inside an active enrollment window, not just the next planning cycle.
Does AVA connect to our existing trial management, CRO, or AI platforms?
AVA is designed to fit into the tools your team already uses, not add another login. We're building connectivity so AVA can plug directly into your existing AI or trial platforms through an MCP connector, with broader integrations rolling out as that work matures.
See What You're Missing
You already have the profile. Now understand the trust, barriers, beliefs, needs and readiness that determine what happens next.