AVA by Acclinate

Turn community signals into decisions you can act on.

Demographics, claims data, and enrollment history tell you what happened. They don't tell you why or what to do next.

AVA is Acclinate's community intelligence platform, built to help healthcare and clinical development teams close the gap between engagement and action: understand trust, barriers, needs and readiness so you know where to focus, and use NOWINCLUDED to activate on what you learn.

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AVA · Metro overview
Readiness
74
↑ +6 vs last cycle
Trust index
68
↑ +12 pts
Barriers
3
2 urgent
Awareness is high, logistics are the constraint. Recommend site-adjacent education in two ZIPs.
The gap

Why Diversity in Clinical Trials Still Falls Short

You may already know a participant's age, diagnosis, location and claims history. What that data can't tell you:

01
Do they trust your organization or your site?
02
What's actually standing in the way of enrollment?
03
What do they need to say yes?
04
Are they ready to act or just aware?
05
Why is engagement not converting into participation?

Most gaps in clinical trial recruitment and diversity aren't a reach problem. They're an understanding problem that traditional data sources such as claims, EHR, market research, social listening, weren't built to answer. AVA fills that gap.

Definition

What Is Community Intelligence?

Community intelligence is the continuous understanding of the trust, beliefs, barriers, needs, readiness and behaviors that shape how communities engage with health opportunities, including clinical trial participation. It complements existing healthcare data rather than replacing it:

Demographic data
tells you who people are.
Claims and real-world data
tell you what happened.
Market research
tells you what people say when asked.
Social listening
tells you what people are discussing.
Community intelligence
helps explain the human and community factors influencing whether people actually engage, participate, or act.
Capabilities

How AVA Improves Clinical Trial Recruitment, Diversity, and Engagement

AVA brings community signals together and organizes them around the decisions healthcare and clinical development teams need to make:

→

See beyond the profile.

Add trust, beliefs, barriers, needs and readiness to the demographic and claims data you already have.

→

Understand the why.

Go beyond what happened to understand the community factors that help explain why enrollment and engagement stall.

→

Identify barriers earlier.

Surface where trust, awareness, access, education, or logistics may be preventing engagement from becoming action.

→

Know where to intervene.

Understand where to focus, and what type of engagement or site strategy may be needed.

→

Measure what changed.

Connect interventions to outcomes so every decision gets smarter than the last.

Closed loop
Intelligence to activation

AVA connects directly to NOWINCLUDED so what you learn becomes what you do.

Request an AVA Demo
How it works

How AVA Works: From Community Signals to Decisions You Can Act On

AVA continuously brings community intelligence together, analyzes what may be shaping clinical trial participation and health engagement, and surfaces where your team should focus next.

What AVA knows
Community signals
Conversations, behaviors, engagement across channels
Trust + beliefs
Trust levels, beliefs, motivations, perceptions
Barriers + needs
Access, awareness, education, logistics, cost and more
Readiness + willingness
Interest, intent, willingness to participate
Geography + site context
Metro dynamics, site capacity, local conditions
Engagement + outcomes
Interactions, interventions, actions taken, outcomes
AVA
Powered by Acclinate
Community Intelligence Platform
AVA · Community engagement
Members
42.9K
↑ +2,340
Readiness
74
↑ +6
Trust index
68
↑ +12
At risk
3
↓ 2 urgent
Community members at an Acclinate heart walk
Community insights
83%
Aware of trials
46%
Willing to enroll
Connect
Unify signals across communities, channels and sources
Analyze
Apply models to understand the why behind behaviors
Identify
Surface barriers, drivers and readiness signals
Prioritize
Determine where to focus and what matters most
Learn
Measure impact and continuously improve future decisions
What AVA tells you
Where opportunity exists
Communities and populations with the greatest potential
What's standing in the way
Barriers and factors preventing engagement and action
Where readiness is strongest
Signals of willingness, intent and capacity
Where to focus
Metros, sites and communities with the right conditions
What intervention may be needed
Recommended strategies to address barriers and build trust
What changed
Outcomes, impact and learning from what you did
Activate with NOWINCLUDED
Education · Trust-building · Engagement · Mobilization
Outcomes + learning feed back into AVA
Every cycle makes the intelligence smarter and the impact stronger.
Solutions

One Platform, Built for Every Healthcare Decision

AVA organizes community intelligence around the decisions each team actually owns.

AVA for Clinical Development

Clinical trial recruitment and site feasibility.

Know where to focus before enrollment falls behind. Understand community and site conditions, barriers and readiness that affect trial engagement.

For: Clinical Ops, Recruitment, Feasibility and Site Strategy teams.
Request an AVA Demo

AVA for Therapeutic Area Strategy

Market and population understanding.

Understand the community before you build the strategy. Explore the beliefs, needs, barriers and experiences shaping how communities engage with a therapeutic area.

For: TA Leaders, Medical Affairs and Commercial teams.
Request an AVA Demo

AVA for Community Engagement & Health Equity

Patient engagement platform. Health equity solutions.

Understand what communities need and what to do about it. Turn ongoing community signals into intelligence that informs education, engagement and trust-building strategy. See where barriers exist and where intervention may make a difference.

For: Patient Advocacy and Community Engagement teams; Health Equity, Population Health and health-system teams.
Request an AVA Demo
Provenance

Intelligence Earned With Communities, Not Bought From a Panel

AVA starts with relationships. Acclinate has spent years building sustained relationships with communities through NOWINCLUDED: listening, learning, engaging and creating opportunities for people to take action for better health.

Those relationships generate something a claims file or a one-time survey can't: context. AVA turns that context into a decision-ready intelligence layer.

Acclinate community members in conversation
Comparison

AVA vs. Traditional Healthcare Data Sources

Traditional data remains essential, while AVA adds the community context it can't provide on its own:

Source
Claims / RWD vendors
What it's strong at
Historical behavior for people already visible in the system
What it misses
People not yet in the system; the why behind behavior
Source
Social listening, market research, panels
What it's strong at
Stated perspectives, often at a single point in time
What it misses
Persistent, longitudinal understanding
Source
Community/patient advisory boards
What it's strong at
Depth and authenticity
What it misses
Scale; not built for continuous intelligence
Source
Trial-diversity and recruitment vendors
What it's strong at
Reach and execution
What it misses
A persistent intelligence layer behind the outreach
Source
In-house engagement teams
What it's strong at
Strong relationships in pockets
What it misses
A connected system linking intelligence to activation
AVA connects community intelligence directly to community activation through NOWINCLUDED a closed loop that gets smarter with every cycle.
FAQ

Frequently Asked Questions

What is community intelligence in healthcare?
Community intelligence is the continuous understanding of the trust, beliefs, barriers, needs and readiness that shape how communities engage with health opportunities, including clinical trials. It complements, rather than replaces, demographic, claims and social-listening data.
How does AVA improve diversity in clinical trials?
AVA surfaces the trust, access, awareness, and logistical barriers that keep engagement from becoming enrollment, then helps teams identify where to focus outreach, site selection, or education efforts before enrollment timelines slip.
What is health equity?
Health equity means everyone has a fair opportunity to reach their full health potential, without disadvantage caused by social position or other socially determined circumstances. In clinical research, health equity means addressing the trust gaps, access barriers, and awareness issues that keep specific communities out of clinical trials.
Is AVA a clinical trial recruitment tool?
AVA isn't a recruitment or EDC platform. AVA is the intelligence layer that tells recruitment, site strategy and engagement teams where and why to focus, then connects to NOWINCLUDED to activate on that intelligence.
Who uses AVA?
Clinical Operations, Recruitment, Feasibility and Site Strategy teams; Therapeutic Area Leaders and Medical Affairs; Patient Advocacy and Community Engagement teams; and Health Equity and Population Health teams.
How is AVA different from social listening or market research?
Social listening and market research capture a moment in time. AVA is a persistent, continuously updated intelligence layer built on sustained community relationships through NOWINCLUDED, so the intelligence compounds instead of expiring.

See What You're Missing

You already have the profile. Now understand the trust, barriers, beliefs, needs and readiness that determine what happens next.

Request an AVA DemoTalk to Acclinate