A Not-So-Secret Formula: Organic Formula Trial

A Not-So-Secret Formula: Organic Formula Trial

Enhancing recruitment for an organic infant formula


In early 2021, a customer tasked Acclinate with helping them recruit participants for an organic infant formula trial. Again, diversity was essential to the primary investigator and executive leaders. However, the customer’s decentralized trial suffered low participation, despite traveling nurses available in 12 different large cities at the time.

The customer anticipated difficulty recruiting diversely from their target demographic: pregnant women due less than two weeks after enrollment. 

In addition, the large trust gap between communities of color and the healthcare industry made diverse recruitment even less likely.


Acclinate proposed a pilot program to assess and improve the customer recruitment process. With Acclinate’s targeted engagement strategy, the customer could finally begin approaching target participants more effectively.

Learn how you can improve the diversity of your clinical trials today.

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